GoDaddy · prompt engineering · evaluation

150+ prompts
for GoDaddy

I wrote, rewrote and tested over 150 prompts for GoDaddy’s free AI prompt library for small business owners.

The problem

GoDaddy was building a free prompt library for small business owners. Many of the first drafts gave generic output, nudged the model to make things up, or asked for work no model could do yet, like live web research.

How I tested

Every prompt ran against three test businesses: a burger restaurant, an online jewelry store and an auto detail shop. A Ruby script I wrote sent them to gpt-4-turbo three at a time and cached each result by a hash of the prompt, so the whole set could rerun after every change. I read every output and fixed what broke. 56 of the first 81 prompts changed.

By category

Industry prompts (6 industries)30

SEO13

Content creation11

Digital marketing11

Sales11

Business operations10

Customer support10

Social media10

Ad campaigns8

Branding7

Customer loyalty7

Data analysis7

PR and outreach7

Starting a business6

Productivity5

Live on GoDaddy

GoDaddy's AI prompt library for small businesses, on GoDaddy's Resource Library — GoDaddy’s AI prompt library for small businesses

GoDaddy's ad campaigns prompt page showing the Quick start prompt, Recommend top two marketing channels — One of my prompts, live on GoDaddy’s ad campaigns page

What the client said
Greg completed the most incredible prompt I’ve ever seen, having spent a ton of time myself researching it and not finding any examples anywhere. Greg was very aware of the needs of our audience, adding elements to his prompts to ensure output was optimized, reducing the fluff that tends to come with Chat GPT.
Alycia Leno · Marketing Director · GoDaddy