Wireframes and Mockups
I’ll make your app intuitive and easy to use. I’ll be thinking about many questions: “What’s the blank/empty state?”, “Are there other buttons they need on this screen?”, “Should we tell them this later?”
“What’s the first step our target users take?” “Can we show results before asking them to register?” These are typical questions I’d be thinking about, to architect the app and make functions easy to find.
When creating a design, I test it with users to make sure it meets their needs. That way I can see challenges and pain-points to solve before release. Plus talking to them allows deeper understanding than a survey.
Collaborate with Engineers
A/B testing is the best way to measure exactly how effective a design is. It’s also tremendously motivating for the team to see a specific increase in a metric. Plus it’s a powerful way to move beyond opinion vs opinion; instead testing and releasing designs that perform the best.
Face-to-face research with customers is the most powerful way to understand their needs. I enjoy turning that into useful insight to improve the product, particularly as personas and suggestions for new direction. I’m also skilled at creating clear presentations to explain it to the whole team.
What people say
Product Head, Zipongo
Dating app, concept to release to growth
User Experience Design, Clickable Prototypes, User Research, Personas
Simplifying a complicated app for photo frames
User Experience Design, Information Architecture, User Research