Greg Schwartz
UX Designer

Skills

Wireframes and Mockups

I’ll make your app intuitive and easy to use. I’ll be thinking about many questions: “What’s the blank/empty state?”, “Are there other buttons they need on this screen?”, “Should we tell them this later?”

Information Architecture

“What’s the first step our target users take?” “Can we show results before asking them to register?” These are typical questions I’d be thinking about, to architect the app and make functions easy to find.

Clickable Prototypes

When creating a design, I test it with users to make sure it meets their needs. That way I can see challenges and pain-points to solve before release. Plus talking to them allows deeper understanding than a survey.

Collaborate with Engineers

Before my Master’s from Stanford, I was a full-stack engineer. I love collaborating closely with the engineers on my team. Plus I still speak their language: I build personal projects in Swift, Javascript, and Ruby. Sometimes I’ll write pseudo-code to explain how I envision a feature working.

A/B Tests

A/B testing is the best way to measure exactly how effective a design is. It’s also tremendously motivating for the team to see a specific increase in a metric. Plus it’s a powerful way to move beyond opinion vs opinion; instead testing and releasing designs that perform the best.

User Research

Face-to-face research with customers is the most powerful way to understand their needs. I enjoy turning that into useful insight to improve the product, particularly as personas and suggestions for new direction. I’m also skilled at creating clear presentations to explain it to the whole team.